Independent film distributor Abramorama and audio streaming service Qobuz are teaming up to elevate the profile of a slate of music-driven documentaries
About 12 to 15 such titles will be released each year via Abramorama and cross-promoted with original content and curated playlists on Qobuz. The Paris-based audiophile company just launched its streaming service in the U.S. While the platform’s 40 million tracks overlaps with much of what’s available on Spotify and Apple Music, Qobuz offers streaming at 24-bit/up to 192 khz, which is better than CD quality. It also is aiming to fill in gaps in genres including jazz and classical music.
Abramorama has seen notable box office returns on films featuring The Beatles, Neil Young, Green Day, Pearl Jam, The National and others. Its recent releases include Ed Sheeran’s Matangi / Maya / M.I.A. The Beatles: Eight Days a Week – The Touring YearsMore broadly, the film business has looked to take advantage of music as an attendance driver and marketing tool, withleading a wave of music-themed titles from both specialty labels and major studios alike.
Under the partnership, Qobuz will produce original content about select Abramorama films, and Abramorama’s filmmakers and musicians will curate Qobuz playlists. In addition, new and current Qobuz subscribers will be offered opportunities to attend theatrical screenings or stream and download Abramorama films.
Dan Mackta, Managing Director of Qobuz USA, added: “I have been impressed with Abramorama’s ability to cut through the clutter and deliver high-quality, music-driven films to the theatrical marketplace. Their films are the films our music lovers will want to see, and we welcome the opportunity to provide our subscribers with unique and curated content only available on Qobuz.”
Abramorama films and related content will be featured by Qobuz in its consumer marketing, including in-market events, partnerships with high end audio gear manufacturers, online and in the app. In turn, Abramorama will extend Qobuz offers and content to theatrical ticket buyers in select markets and to VOD customers in the U.S.
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