Natalia Shustova brings luxury floral design to Dubai
atalia Shustova remembers cutting the sleeves off her school uniforms. She’s never been a conformer. “I always wanted to stand out,” Shustova says. Now the 44-year-old Belarusian lawyer is part of a creative revolution in the high-gloss city ofDubai has a reputation for luxury business, but not exactly the kind of quirky risk-taking that comes with more artistic endeavors. Many of the high-end businesses in the region expanded to Dubai only once they’d proved lucrative.
The family moved to Siberia, where Shustova’s love of nature was born. “We had 10 months of winter and then 40 days of spring, summer, and autumn during which everything blooms, then dies,” she says. “The power of nature is incredible.”Natalie Naccache for TIME
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