ABC is timing its first-ever live-musical event, “The Little Mermaid,” to air just a week before the debut of Disney Plus in order to drum up attention for the hotly anticipated streami…
. “It felt like a great promotional platform to speak to that. And I didn’t want to do a lot of musicals for the sake of doing one. What felt right was to do something that was a classic Disney title. To have the support of the Wonderful World of Disney behind this, just felt like all the stars have now aligned for us to try our first one with this particular piece.”
The event will take place in a “dive-in theater” on the Disney lot. Early renderings of the stage show a long, winding set-piece that hundreds of viewers can approach, producer Hamish Hamilton showed Television Critics Assn. tour attendees on Monday. And there’s room for more such events, if ““Should this be successful, which I’m pretty hopeful it will be, I think we’ll look to do it again with the right property,” said Burke.
“I expect shows that we have that are made decidedly more family friendly or are more in the Disney brand — Disney Plus then becomes a potential platform downstream,” said Burke. “Right now there’s no plans for the current arrangement with Hulu to change.”
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