What do you do when your wedding is this weekend and your tuxedo is still lost in transit? How supply-chain delays have already upended this year's wedding season.
The supply-chain snags have been particularly troublesome for the glut of soon-to-be-married American men who ordered custom suits produced abroad—an increasingly common option thanks to the rise of relatively economical direct-to-consumer suit makers like SuitSupply and Indochino. Now they’re unsure if their outfits will arrive before they’re due at the altar. All this in a banner year for brides and grooms: According to a, a market research firm, there will be nearly 2.
The delivery snafus have spurred men like Mr. Sowder to check the delivery status of their order daily , call Indochino’s customer service hotline incessantly, Tweet at the company and even message its CEO on LinkedIn, all in search of an answer of when they’ll get their precious suit for the big day.
“It’s just like a huge, huge source of anxiety for me as my wedding day approaches,” said Alexander McCoy, 33, a college student in New York City. He understood that the lockdown was out of Indochino’s control, but said there was a “lack of proactive communication,” about his wedding suit. Fortunately, like most of the men I spoke with, his suit did arrive in time for his wedding this month, though it was quite wrinkled after spending so long in a box.
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