Apple had spent the past few years in the shadow of streaming giants. Then, it became the first streaming company to take home a “Best Picture” Oscar on Sunday.
It’s hard to think of Apple Inc. as the little guy, but the company has spent the past few years in the shadow of streaming giant Netflix Inc. and others.
Following Apple’s milestone media accomplishment, here is how its streaming success compares with the experience of Netflix.Member base: Estimated 20 million paying subscribersApple has been fairly tight-lipped about the performance of its Apple TV+ streaming service since the offering launched in November 2019, but the consumer-electronics giant took a victory lap Sunday after hitting its Oscars milestone.
Apple doesn’t report revenue figures for the Apple TV+ service. Its services segment, which houses Apple TV+ and other subscription-related offerings like iCloud and the App Store, brought in $68 billion in fiscal 2021. It’s unclear how much of that revenue came from Apple TV+, but Evercore ISI analyst Amit Daryanani estimates that the service generates perhaps $1 billion to $1.5 billion annually.
In fact, Netflix had a studio-leading 27 nominations at this year’s Oscars to Apple’s four, and its most high-profile movie at the awards, “Power of the Dog,” won for best director. Jane Campion was the second director to win that prize with a Netflix movie, after Alfonso Cuarón took home the prize in 2018 for “Roma.”
Netflix remains in the lead in several key metrics despite being beat to the punch on best picture. Netflix is the No. 1 streaming service in subscribers, at 221.84 million, after adding 8.3 million net new paid members during its fourth quarter. Netflix spent about $17 billion on content in 2021 and is expected to spend another $19 billion in 2022, according to Wall Street research firm MoffettNathanson.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple TV+ scores first Oscar with ‘CODA’After a movie year often light on crowds, the Academy Awards named an unabashed crowd-pleaser, the deaf family drama CODA, best picture Sunday,...
Read more »
Apple TV+ makes history as first streamer to win Best Picture OscarIt's a seminal moment for Apple, which had been considered a Hollywood outsider compared to tech rivals Netflix and Amazon.
Read more »
After Shocking Will Smith - Chris Rock Slap, Apple TV's Feel-Good ‘CODA’ Wins Best Picture OscarThe deaf family drama “CODA,” won best picture Sunday, handing Hollywood’s top award to a streaming service for the first time in a ceremony that saw the greatest drama when Will Smith strode onstage and slapped Chris Rock.
Read more »
Apple makes history with Oscar win for Best Picture | Digital TrendsApple made history at the Oscars on Sunday night when AppleTV+ became the first streaming service to win Best Picture.
Read more »
5 things to know about 'CODA' --- the Apple TV+ film making Oscar historyCODA became the first produced by a streaming service — in this case, Apple TV+ — to take home Best Picture. Its victory is also seen as an important moment for the deaf community.
Read more »
Apple becomes the first streamer to win a Best Picture Oscar with 'CODA' | EngadgetThree years and three days after it was first unveiled, Apple TV+ has captured the first ever Best Picture Oscar for a streaming service with CODA.
Read more »