Exclusive: The Taylor Swift-inspired Bejeweled Christmas Bar by Maxwell Park opens in Navy Yard tomorrow. 💎
The music video’s Cinderella theme snowballed. Aspiazu jumped next to Netflix’s, which led to visions of a royal Christmas with the Queen and a palace surrounded by jewels, which led to a massive shopping binge on sparkly things . The bejeweled, Queen Swift-inspired Christmas Bar was born.
All of Salame’s pop-ups are designed with a social media moment baked in—cue the Iron Throne at Drink Company’spop-up . For Bejeweled Christmas Bar by Maxwell Park, that thing is a glittering strut spot where “the gays and the girlies” can mimic Swift’s dance. And of course, Swift’s music will be played on repeat, layered with Christmas pop playlists.
“There’s always been that filter on Instagram that makes everything sparkling. I’m trying to light that filter on fire,” says Salame.Of course, no Christmas bar would be complete without hot cocktails, eggnog shots, and other festive fare. Maxwell Park owner Brent Kroll says he channeled a “Christmas-in-the-sun” vibe for his menu. Patrons can sip a Snow on the Beach, a spicy riff on a tequila-and-grapefruit Paloma, or power up with an espresso martini.
To eat, chef Bart Hutchins designed a menu of fun riffs on Christmas party fare like caviar “bumps,” truffled grilled cheese, pigs in blankets, goose pie, and eggnog panna cotta. Revelers are welcome to drop by, but groups can also book four outdoor Candy Cane Greenhouses that are decked out with electric heaters ad speakers playing Christmas music.
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