With the launch of JCB Unity, a Franco-American winemaker embarks on a mission
Hailed as a showman, impresario and bon vivant, winemaker Jean-Charles Boisset stands out in a crowd. The flamboyant personality with a penchant for luxurious fabrics and animal prints has a flair for the dramatic that extends to his growing empire of wineries in California.
Traditionally the JCB label has been sported by bottles of premium and luxury wines, including a range of Napa Valley red wine blends named after different animal prints, such as Leopard, Snake and Zebra, and an array of numbered wines, such as the 19 Sonoma Coast Pinot Noir, 49 Russian River Valley Chardonnay and 121 Carneros Pinot Noir. Reflective of Boisset’s background, JCB features wines made in California and Burgundy and, in some instances, creative blends of the two.
A visit to California when he was 10 set his sights on living and working in the Golden State. The tour with his French grandparents, both schoolteachers, included stops at the various missions, as well as a fateful visit to Buena Vista Winery. Later at the hotel, Boisset recalls, his grandparents shared a taste of Buena Vista chardonnay.
The first acquisition in California was Lyeth Estates in Sonoma County in 1999. Then came the pinot noir, chardonnay and zinfandel specialist De Loach in Sonoma County’s Russian River Valley in November, 2003, Raymond Vineyards in Napa Valley in August, 2009, and Buena Vista in May, 2011. Raymond Vineyards guests can book 10 different tour options, including a winemaker-for-a-day package where you craft your own Bordeaux-style red blend, or tastings in the grove, surrounded by the estate’s vineyards or Crystal Cellar, the working wine cellar decorated with ornate Baccarat chandeliers.
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