.Gucci is committing to a circular future, starting with Gucci Off the Grid, a unisex capsule of sporty daywear and accessories made from organic, recycled, or bio-based materials.
feature the same Econyl material in bright citrus hues, plus metal- and chrome-free leather trims and recycled brass hardware. Every item will arrive in an FSC-certified recycled cardboard box and a recycled nylon dustbag.
Figuring out all of all of these elements—and how the materials would work together—required deep collaboration across Gucci departments. “Working on this project was very interesting, because I would say my job [is], above all, experimentation,” creative director Alessandro Michele tells Vogue. “I like to test myself on the most unlikely projects. This one was stimulating because I worked in close contact with theoffice, the technicians, and the manufacturing researchers to reach a common goal.
Off the Grid is part of a larger initiative called Gucci Circular Lines, which will focus on minimizing the brand’s use of new raw materials and explore all manner of regenerated textiles. Maybe natural fibers like cotton and cashmere will be next, and in the near future, we might see actual garments and accessories be transformed into something new.
Beyond educating its customers about Econyl and leather scraps, Gucci’s major contribution will be influencing other designers—and other industries—to take climate change seriously and invest in circular models. It’s an understatement to say that where Michele goes,
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