In a recent press release and YouTube video, Honda's Design Studio in California gave us a peek at how the designed the upcoming Honda Prologue. It's the first Honda vehicle to be designed mostly in
In a recent press release and YouTube video, Honda’s Design Studio in California gave us a peek at how the designed the upcoming Honda Prologue. It’s the first Honda vehicle to be designed mostly in VR. Jiro Ikeda, the project leader, assembled a team of creative young designers to create an SUV design that is fresh and modern while still being clean and basic — which Honda describes as “Neo-Rugged.
In the video, they start off in the Honda Design studio with designers carving a clay block, just like traditional auto design. But, you see them scan it with lasers, which gives us a clue that something is very different. We then meet the project’s leader. One of the biggest things they gained using VR was the ability to work together despite some designers being in the United States and others in Japan. This allowed the development to move faster and easier. The challenges of COVID made this more important than ever.
On top of that, they were able to better design it for aerodynamic efficiency and low wind noise, both important factors for EVs.
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