Gant is taking its 74-year history across the globe with an exhibition that started in New York City.
“I have actually bought a number of pieces for our archive from London-based vintage aficionados. Needless to say, it’s a major fashion capital with massive coverage and impact,” he added.The space is curated by Samuel Trotman, a denim trend consultant who’s known for his Instagram account @samutaro.
“It’s always exciting to partner with a brand who is the opposite of me as it’s within this space where the best ideas arise. Prep is something that has continuously evolved throughout popular culture so it was important for me to uncover the stories that speak most to today’s generation of young fashion enthusiasts,” Trotman said in a statement.
Bastin has been building the archive since 2006 and saw this as an opportunity to celebrate the brand ahead of its 75th anniversary in 2024. “I loved the idea of having an event where people can physically touch the pieces and even try things on if they wish. The beauty is it’s mostly shirts, nothing too fragile, so it lends itself perfectly to being displayed in this kind of way,” explain Bastin, who had the chance to play around with the brand’s heritage and legacy in a different medium than designing a new collection.
Bastin hinted that the Paris exhibition will be created by Manuel Schenk and will follow a similar foundation to the New York and London displays, but with a local flavor.
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