The 10-part series 'The Blog Era' tells the story of hip-hop’s Internet revolution in the 2000s. The two co-hosts talked to Rolling Stone about revisiting rap's blog era, how rap music transformed thanks to the internet, and what they think of AI music.
So the second episode is all about the rise of the proto-blogs, so we’re talking about Byron Crawford, we’re talking about Dallas Penn. We’re talking about Fresh from Crunk and Disorderly. We’re talking about people who — much like all these artists that we discussed from various parts of the country who got a chance to showcase their voice on a level that was unheard of — so did these bloggers.
We noticed very early on in the pandemic when Clubhouse was a thing. There would just be all these rooms happening, Mickey Factz was calling us in to join this room, and we were like, “We were just on the phone with you. We can’t talk about the thing that we’re working on.” We thought this would be a quick thing that we did, and then it was just like, oh, the more people we talked to, the more deeply involved in the story it became. Much bigger than we had initially imagined.
It’s interesting you use the phrase gatekeepers, because, on the other hand, that word has such a negative connotation in today’s cultural zeitgeist. So yes, I totally agree. There are always negative connotations to everything. I think blog rapper was a negative connotation for a long time, but people come around to things too. But when we’re talking about the blogs, these were anonymous people behind keyboards who did not get into it to be gatekeepers.
So all these bloggers didn’t anticipate that, but over time, they embraced that. And ultimately, as we will dive into in the series, there are a lot of reasons why the blog era ended, and one of them is because of how this thing always goes. When you’re starting, it becomes cool to do. When you build an audience, it becomes even cooler to do. When money comes around, that’s really cool, but then it starts to tip.
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