Daily News | A new Chester County sports-tech firm channels ads to 83% of U.S. fans
, leases offices on the line’s inbound tracks within rock-throwing distance of PlayFly. Epoxy.ai personalizes sports bets through mobile phones.
“It was hard to work in the programming side of Comcast without being involved in sports,” said Chris Reynolds, anMining advertising revenue regionally The sports advertising market is huge and diffuse. About 800 brands collectively spent $6.2 billion on advertising during NFL telecasts during the 2020-21 season, according to one ad-research firm and reported by the. The NFL is just one league, and most of the advertising is national. Playfly mines the sports advertising on the regional level.
To sprint quickly out of the blocks, Playfly has acquired seven companies supporting Schreiber’s vision for more than $100 million, giving it access to a technology platform and advertising inventory for professional baseball, basketball and hockey games that it can sell to national advertisers. The most significant of the deals were three former Fox Corp. companies: Home Team Sports, Impression Sports, and FOX Sports College Properties.
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