This might shake martini lovers, but vermouth can be enjoyed on its own.
The back story: France and Italy are familiar sources for vermouth, the wine-based sip that is flavored with herbs and used in many a cocktail . But it turns out that Spain has a rich vermouth history, to the point that Spaniards, particularly in Madrid, enjoy what’s known as La Hora del Vermut .
Spain has a rich vermouth history, to the point that Spaniards, particularly in Madrid, enjoy what’s known as La Hora del Vermut . Given the American passion for happy hour, it’s only fitting that a spirits entrepreneur would bring Spanish vermouth and its associated drinking tradition to the U.S. The 3 Badge Beverage Corporation, a California-based company, partnered with a Spanish vermouth producer and created the La Pivón brand specially for the American market.
How to enjoy them: We think these vermouths are a perfect summer refresher served simply over ice. But if you want a cocktail, you can certainly use them in place of other brands. Either way, enjoy your Vermouth Hour. Charles Passy Charles Passy is a Wall Street Journal reporter and frequent MarketWatch contributor based in New York. Follow him on Twitter @CharlesPassy.
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