Lady Gaga is launching a new make-up line:
Share to twitterLady Gaga participates in the second annual Stonewall Day honoring the 50th anniversary of the Stonewall riots. On Tuesday, July 9, it was announced that Lady Gaga is launching a new make-up line, Haus Laboratories. A celebrity launching a new product line, hardly groundbreaking news amongst the retail community but what did stand out in the announcement was the fact that the line with be launched exclusively through Amazon.
Jenner launched her make up line direct to consumers capitalizing on her social media profile and allowing her to have total freedom in her range, branding, and approach, something that was also clearly front and center in the decision making the process for Lady Gaga in her decision to partner with Amazon.
The product line, she said, is aimed at everyone."They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself."
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