A million beers await European drinkers as bars start to reopen GlobeBusiness
AB InBev launched its first scheme “Cafe Courage” in Belgium and has since sold over 200,000 Stella Artois, Jupiler and other brands. It also started similar schemes in 20 other markets across Europe and from Brazil to Hong Kong, raising over $6 million for pubs, bars and restaurants.World number two Heineken put the number of drinks sold through its various voucher schemes at 270,000.
Drinkers elsewhere are now in line. France became the latest country on Tuesday to allow bars and restaurants to operate after the Netherlands on Monday. Ireland and Belgium are expected to follow later this month, with Britain in July. The issue is acute for brewers, with about a third of beer typically consumed in pubs, bars or cafes. In value terms, that can rise to 60-65 per cent, according to Pierre-Olivier Bergeron, secretary general of the Brewers of Europe.
Jan Craps, chief executive of Budweiser Brewing Co APAC, said the AB InBev Asian subsidiary had sent “welcome kits” including hand sanitizer, gloves, masks and advice to 50,000 bars and restaurants across China and 1,000 plastic screens to help smaller venues separate groups of customers.
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