Shakespearean motifs pop up throughout Hotel Julie's guest flats, which feature plenty of velvet, marble and vintage decor items
In January of 2022, Paula McFarlane and Jake Tayler, former paramedics–turned–real estate developers, bought a set of nine rowhouse-apartments in downtown Stratford. The houses were originally built in 1890 and most recently operated as short-term rentals. McFarlane and Tayler wanted to transform the dated property into a luxury hotel, and they brought in designers Autumn Hachey, Sarah Brinksman and Jilly Smith Moher to spearhead the renovation.
The colour palate in Flat 3 is dominated by moody purples. Hachey paired it with a chocolate brown hue to balance things out. She found the 1930s couch on Instagram, where a home staging company was selling its stock, and then hired upholsterer Kara Schuster to re-cover it in a deep aubergine. It’s paired with a repainted credenza that was already in the room. “That was one of our salvaged items,” Hachey says. All of the rooms have a TV and Wi-Fi.
Flat 4 used to have a small bedroom with a separate office area. They removed the wall that separated the two to create one large bedroom, which now accommodates two queen beds. There’s also a keyhole doorway with velvet drapery—a play on theatre curtains. The giant sectional was thrifted on Facebook Marketplace, and the coffee table, a 1970s piece made from Rosso Levanto marble, is from Alvar Home, a vintage store in Toronto. “It weighs 300 pounds,” says Hachey.
The dining table, made of Italian verde luana marble, is also a vintage find from Shoppe Clover. The vase on top contains hand-painted wooden flowers by Cosmic Peace Studio—another whimsical decor addition.
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