A Letter to Activewear Brands That Want to Design For Plus-Size People — Do Better

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A Letter to Activewear Brands That Want to Design For Plus-Size People — Do Better
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Activewear brands, we need to talk. It's not me, it's you!

Dear brands that design activewear for plus-size people, this one's for you.

With each announcement of an expansion into plus sizes I get my hopes up that you will debut your popular straight-size styles tailored for plus-size people. More often than not, that is not the case.I often notice that plus-size collections consist of black, white, beige, a muted purple, navy, and leopard print. Plus-size people like color. Give us color!

You need to broaden your viewpoints beyond your personal connections to offer a large swath of options for plus-size people. FYI: We come in a range of shapes that aren't just the heavily promoted hourglass figure. Fit models exist — hire them. Speaking of options, can we get more than one type of bra? For some reason the expansion of sizes in bras rarely translates to enlarging it enough so that it actually covers the bust. People with bra sizes beyond a DD want to exercise without worrying about their shoulders hurting from tiny straps or an accidental nip slip from fabric that doesn't come up high enough on the chest — that goes for shelf bras, too. We need busty and nonbusty options.

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