The acquisitive newcomer is looking to keep buying brands to plug into its digitally savvy portfolio of fashion businesses.
Ramsey — a digital retail veteran whose background includes stints at Walmart, eBay and Macy’s and is chief executive officer of A.k.a. — is looking to buy brands that have proven they can connect with consumers and then help them grow with a little business savvy.
Ramsey took the helm of the Summit Partners-backed company just after the pandemic started and hit the ground running despite all the consumer disruption. She changed the name of the firm to A.k.a. from Excelerate Brands. And the portfolio, which already included Princess Polly, Petal & Pup and Rebdolls, started to grow this year withThe brands are all relatively young — Culture Kings is the oldest, founded in 2008 — and good at drawing attention online.
Key to this is an asset-light philosophy that makes use of third-party platforms across sourcing, distribution, technology and other back-office functions. It’s a plug and play approach that will have Ramsey and her team scouting for new names to bring on board.
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