Artificial intelligence may 'totally (or nearly) remove all human touchpoints in the supply chain including 'back office' tasks,' Morgan Stanley says.
Generative AI in supply chains will be able to forecast demand, predict when trucks need maintenance and work out optimal shipping routes, according to analysts.
Sidewalk robots, self-driving trucks and customer service bots are on their way, along with generative AI that can predict disruptions or explain why sales forecasts may have been missed, according to industry executives. "This is where AI come in. By predicting what could go wrong with a fluid Transportation network … before it does, AI/ML systems could … potentially even avoid the disruption scenario entirely," Morgan Stanley's analysts added.
Maersk has used AI for several years and is now "pursuing aggressively" ways to integrate it into its business processes and functions on a larger scale, Kapoor said. One way it is already being used is to help customers plan better. One threat noted by Morgan Stanley is from "high tech digital entrants" to the industry, with analysts describing a double-edged sword for transportation companies: AI might help them become more efficient, but it could also reduce the need for services from the third-party logistics firms that organize packing, storage and shipping.
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