Here's what a Gwyneth 'ride or die' took from it.
on 24 January, already has her critics up in arms. In the wellness world, there’s no one as polarising as G.P. : some consider her a Messiah, shelling out upwards of £1000 to hear her speak on live panels, while others frame her as the Queen of pseudoscience, and are quick to denounce every claim the Academy Award-winning actor-turned-entrepreneur makes.
For every enemy she’s gathered , there is a greater oppositional force that matches them: according tois valued at £190 million, and it shows no sign of slowing down. The brand recently announced that their beauty and wellness products would be available in Sephora stores as well as online., People may be mad at Apple and Moses' mum, but she is, unequivocally, still in her bag!
So over a glass of organic Chardonnay, I watched the show myself. In the interest of science, this is my entirely unscientific review of the show.Before it launched the press were not sipping the tasty, paleo Kool-Aid Gwyneth has been serving to the wealthy elite Goopers for the past few years. Headlines have highlighted how the show “pushes flimsy wellness trends, but [is] strong on vulvas” , is a “high-end infomercial” and has “capitalised on vaginal shame” . Was I disappointed? A bit.
Despite my better instincts, I have to admit... I like Gwyneth and a silly, sample-size serving of Goop every so often. In the age of the relatable celebrity, she is not -- and never will be -- the first person that comes to mind. But in the weird world of wellness, she’s said things that make her seem at least somewhat normal. She drinks a glass of wine every day , and in the show, she admits to smoking a few times a year .
She’s also in tune to what might make headlines, and I’m intrigued by how she dances between being both in-on-the-joke and completely oblivious as to why people are outraged at something she's done or said. She’s one of the few people whose ridiculous public persona makes her both likeable and vilified; charming to some and slightly irritating to others. Not that she seems to care, though.
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