The story of Katie Beal Brown’s blockbuster tequila-style seltzer company (via EaterDallas)
When COVID-19 hit in March 2020, Southern Methodist University grad Katie Beal Brown and her husband happened to be at her family’s West Texas ranch, near Fort Davis and Marfa. They’d been living in New York City for several years, but the ongoing pandemic prompted them to move back to Texas, where they ultimately settled in Fort Worth. It also offered Brown a chance to crack the hard seltzer market with a project she already had in the works.
But in March, the pandemic hit. The brand’s order from H-E-B stood, even though its ability to delivery was in question, but she started to hear from distributors in the process that the pandemic had made sellers uncertain as well — no one knew if customers would buy a new product or just go for familiar ones. “It was a wild ride for us,” Brown recalls.
Two years later, Lone River Ranch Water is the top ranch water brand in the country, according to Brown. It faces competition with an increasingly busy Ranch water market from Hornitos, Ranch Rider, Canteen Spirits, Capriccio Spirits Co., and tequila-profile seltzers from Cutwater Spirits, Tequila and Soda, Jose Cuervo, and Onda, among others.
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