Two-time Super Bowl champ Malcolm Jenkins reveals his plans.
“As the first spirit group to source from Black and brown farmers and vendors from grain to glass, we will be creating a delicious scratch-bourbon that will help make serious systemic changes,” said Jenkins in a prepared statement. “To be an owner of a spirit that I’ve come to love makes it even more special.”
According to Cassell, it will be difficult to source exclusively from Black and brown farmers, given that they are far outnumbered by their white counterparts, but they are up for the challenge. “Almost every other celebrity brand fakes it, they merely white label a spirit and are paper champions,” he said. “This whiskey, however, will exemplify Malcom’s altruism through genuine, real and impactful social change that is long overdue for our industry.
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