Leigh is a New York-based freelance journalist covering topics ranging from health and wellness to feminism and personal finance. Her work has been featured on Well+Good, mindbodygreen, HuffPost NBC News, Elite Daily, Bustle, and more.
seems like a pretty great gig. Influencers get to sit at home and bake delicious food, take pictures and videos of it, and then eat it . As their follower counts grow on Instagram and TikTok, their feeds and Stories become populated with ads, for which we all assume they’re getting a solid chunk of change. But how much, exactly?
“If you have 500,000 followers, you can probably expect to make about $10,000 to $20,000 on an Instagram reel, but that will depend on your engagement,” Alice said. By “engagement,” she means the number of people actually liking or commenting on posts. An influencer can have a lot of followers, but if those followers aren’t engaging with their account, a brand knows they won’t see much conversion from that.For Instagram Stories, Alice says an influencer will probably make a little bit less.
“I took zero days off last year,” she said. “I think if you’re going to talk influencer income, you also need to talk about how the vast majority of influencers are dealing withSo while the world of influencing may be high-paying and glamorous, Alice is the first to admit that it comes with a price — and not the price you’re paying your lawyer or literary agent.
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