Surely the openings pileup isn’t helping theatres get attendence levels back up, J. Kelly Nestruck writes
It’s one of those weeks in Toronto with a flurry of theatre productions all opening on the same night., Cirque du Soleil’s newest touring show is in town, setting up shop on a site at 2150 Lakeshore Blvd West from May 8 all the way to August 4. It is Cirque’s most breathtakingly beautiful production ever created under a big top., a play by Jordi Mand that touches on MAID’s effect on one family, runs in the Greenwin Theatre at the Meridian Arts Centre to May 16.
At a certain point, however, I stopped complaining about the opening pileups – as I stopped expecting theatre companies to spend much time thinking about the work and publishing schedules of newspaper critics. There weren’t as many of us any more, and I knew organizations had many other ways to get out news of their shows, such as through their own social media channels.
I do wonder whether the fact that social media is no longer as helpful a tool as it used to be for discovering new art and voices is becoming an issue. Perhaps shows are not appearing on the radar of as many potential audience members, and therefore ticket sales are lower. All sorts of companies that have built up large followings on certain platforms – not just those in the performing arts – are increasingly at the whims of owners and algorithms and, in some cases, plummeting traffic.
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