Italian soccer played its Supercup in Saudi Arabia last month for a hefty fee. But it also wandered into the geopolitical conflict between Saudi and Qatar -- and put a $500 million television rights deal in jeopardy.
There was the heavyweight prize fight in the desert. There was the $3 million tennis tournament. There was the soccer match between Brazil and Argentina. And then there was the Italian Supercup featuring Cristiano Ronaldo. All of them unfolded in Saudi Arabia—and all of them came in the past two months.
And the Kingdom’s efforts to position itself as a host of major sporting events are showing no signs of slowing down. Last week, Barcelona, Real Madrid, Atletico Madrid and Valencia flew into Jeddah for a three-match tournament....
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