As life goes back to quote-unquote normal, fashion will be different than it was in 2020—but it will be different than 2019, too.
is yes—but the approach to fashion won't be the same. By applying psychological theories to how we interact with clothing, including the buying, selling, styling, and design processes, Forbes-Bell works with brands to determine notthey exist. Now, she's using the same approach to think about what post-pandemic dressing will actually look like.“The pandemic has caused a shift in the way people engage with their clothing,” says Forbes-Bell.
Forbes-Bell explains that clothing affects the way we view ourselves in three main areas: the person we want to be now, the person we hope to be in the future, and the person we fear we’ll be. “Studies have shown that our relationship with clothing is ultimately enjoyable because clothes give us the power to navigate between these three versions of ourselves. The way that clothing can help us express various elements of our identity is just one of the many ways clothing and psychology overlap.
In terms of shopping models, Forbes-Bell thinks consumers go hybrid. “They will still desire the easiness of online shopping but our ingrained desire for social interaction will give physical stores a boost. How long the in-store boost lasts depends on the ability of physical stores to provide an immersive experience to keep consumers engaged.”
But just because they'll be buying again, it doesn't mean shoppers will be spending recklessly. “The pandemic has also shifted the way trends are formed from trickle down to trickle up,” she says. “Rather than being largely dictated by fashion seasons, consumers are looking closer to home and on their social media feeds as a source for inspiration.
Not so shocking, some of the best-sellers will be accessories, as they are an easy way to add fun to a wardrobe. “Globally, we’re seeing consumers reach for jewelry, charms, and pendants that channel an early-aughts vibe which speaks to the pervasiveness of nostalgia dressing and the shortening of fashion cycles.”This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Do We Really Want Fashion to 'Go Back to Normal?'In the post-pandemic rush, we're giving up the sartorial freedoms many of us found in lockdown.
Read more »
Clive Davis to Produce New York 'Mega-Concert' for City's ReopeningNew York City Mayor Bill de Blasio is planning a concert event for the city's reopening and has called on Clive Davis to helm the show.
Read more »
American Legion Posts Are Reopening, But Many Still Face A Financial CrisisRichard 'Bear' Sobek, commander American Legion Post 327 in Shawnee, Kansas, served as a Marine in Vietnam and says he’s survived a lot -- but months of closure during the pandemic has the post on the ropes. There are similar stories across the U.S. kcur
Read more »
Great Outfits in Fashion History: Elizabeth Hurley in Her Famous Versace Safety Pin DressThis was a red carpet look for the history books.
Read more »
Great Outfits in Fashion History: Paris Hilton in a Zebra-Print Halter DressA mood for summer 2021.
Read more »
Apple unveils iOS 15 with new features for post-pandemic lifeApple has unveiled new features on iOS 15 including updates to video calls on FaceTime and digital keys in Apple Wallet
Read more »