Below the surface, the resale space is much more complex than meets the eye:
Author:Marc RichardsonPublish date:Jun 5, 2019Updated onJun 4, 2019Resale represents an increasingly important segment of the fashion industry, accounting for some $20 billion in annual turnover.
A quick, crude survey of peer-to-peer marketplaces might leave you with the impression that used womenswear tends to change hands for much less than used menswear. Noémie Provencher, a stylist and studio productions coordinator for the leather goods brand Matt & Nat, tells Fashionista that her selling wasn't mainly motivated by profits.
In Schlossman's estimation, there isn't a tangible difference between how men and women behave from a reselling standpoint, at least on the platforms he oversees. "I think that, across the board, [for us] it's kind of the same. [Grailed and Heroine] probably function more similarly than dissimilarly, despite the fact that they're targeted towards two different markets [menswear and womenswear].
Of course, comparing T-shirts to handbags is akin to comparing apples and oranges, but it speaks to the importance of what's being sold. The pinnacle recommerce pieces are very different for women and men: For the former, they tend to be designer handbags or shoes, while the latter gravitate towards T-shirts or sneakers. It stands to reason that the secondhand women's pieces may sell for more, because they initially cost more.
The hype extends beyond new, limited product drops, too. "On Grailed, you definitely have [inflated pricing] with archive Raf [Simons] or Dior Homme," says Schlossman. "On Heroine, you don't have that kind of hype-driven markup in the womenswear space because that's not how the business at large functions.
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