“How can technology adapt to us, instead of us adapting to technology?”
For him, design is paramount. “Google is not making its own backpack or clothing or jacket,” he notes. For the designers they work with, technology is “an ingredient. We take a backseat and let creators be the decision makers. We try to co-create with them, rather than dictate what should be done.”Véronique Hyland is ELLE’s fashion features director.
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