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Creating content allows new graduates to showcase their values and career goals, helping them stand out in a competitive job market .Bobby Umar had done what he set out to do: graduate with a degree in engineering and find a job with a leading company in his field. Before long, though, he realized that nothing about his early career provided inspiration or involved connecting with people – elements that are now core to his personal brand .
For new graduates facing a crowded job market, a strong personal brand can help you stand out and look more attractive to employers, even as you move up the ranks in your career., for example, senior executives who regularly share their expertise and knowledge on platforms like X are 32 per cent more likely to attract higher-paying job offers after interviews. This aligns with the results of a 2024 U.S.
From there, you may need to “scrub” or edit some of your existing social content – whether that’s controversial posts or inconsistent messaging – and start creating more intentional content on platforms like LinkedIn. Recent graduates may lack extensive work experience to draw from for their social posts, so Ms. Bucaro suggests creating content that connects to achievements in sports, hobbies or any volunteering you might have done.
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