.unitedmasters execs talk diversity, NBA deal & more.
But in between all of the positive announcements, two of UnitedMasters’ more popular artists,, have left the platform to sign with Warner Records and Republic Records, respectively. “We are extremely proud of our partnership with Choppa,” the company said in a statement to. “Since signing with UnitedMasters he has amassed more than 600 million streams worldwide and legions of new fans.
Of course, none of this -- building a company, starting a company -- comes without struggles, but I think that we've done a really good job of stating it very early and doing exactly what we said we were going to do.Incredibly well. The NBA is using a significant number of our tracks and their various content, and some of those tracks that are being used are resulting in significant streaming upsides for the artists. So it's been going really well.
You have a lot of artists, and all of them won't be able to take advantage of the NBA deal. All of them can't talk to Steve. How do you determine who gets in on a deal or gets access and who doesn't get in?For the NBA deal, there's actually a tool that's available through the platform where you can select whether or not you want your music to be considered. Anybody can make that selection.
In terms of artists that get significant attention [from us], a lot of times it's really just looking at our own pipeline, looking into sort of the back-end tools to see what songs are starting to generate some organic success on their own via streaming, via socials, and we can look at that data and then really spend some time really getting to know the artist and figure out how we might be able to support him or her with our artist services.
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