Salt and Straw hopes you’ll spray this perfume on your ice cream.
The edible fragrances are designed to enhance the eating experience by imbuingyour ice cream. The morning the vials arrived on my doorstep, I spent a not-insignificant amount of time misting the Citrus, Floral, and Cocoa aromas over the various scoops of Salt and Straw I was already harboring in my freezer. How do they taste? Like not much, really. But flavor isn’t really the point of this strange ice cream gimmick, or any of the other absurdist scoops currently flooding the market.
Brands don’t actually expect you to adopt novelty products like these into your regular culinary arsenal, says Sarah Masoni, an award-winning dairy judge and ice cream innovator who works with food companies to develop new products at Oregon State University’s College of Agricultural Sciences. Wacky ice cream flavors are usually produced in a limited run and intended to get hyped-up customers in the door, she says, “because at the same time, they’re going to buy their favorite” scoops.
Ice cream isn’t the only food category losing its marbles in name of sales: Taco Bell recently launched a tostada that’s stuffed with an enormous
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How new Real Salt Lake ownership has made organization ‘feel like a community again’Real Salt Lake owners David Blitzer and Ryan Smith have been in charge for only about seven months, but their changes have caused a paradigm shift within the organization.
Read more »
Salt Lake City receives $15 million to boost bike and pedestrian safetySalt Lake City has been awarded $15.6 million by the Utah Transportation Commission to help improve bike and pedestrian safety around the city, especially in areas near public transportation.
Read more »
BCI delays salt sales from Mardie
Read more »
'Art is a good teacher': New public exhibit draws attention to the drying Great Salt LakeA new public art exhibit in downtown Salt Lake City showcases why the Great Salt Lake is so important as the lake drops to its lowest levels on record.
Read more »