A 5-minute ritual helps this Pepsi executive stay calm while managing million-dollar Super Bowl commercials and the halftime show. (via CNBCMakeIt)
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To be sure, in addition to turning inward to minimize the pressures of his Super Bowl work, Lyons also credits the extensive research and hard work done by his teams to create a successful advertising experience. "Having a good process with robust testing in place takes a lot of the guesswork and stress out of it," he says.
It's crucial that people who want to work on anything related to the Super Bowl understand and embrace the high-pressure environment, Lyons adds. Depending on concepts and budgets, commercials are generally finalized several weeks ahead of Super Bowl Sunday., a filmmaker who has directed over 60 Super Bowl commercials, says he's been given as few as eight days to finish an ad for TV's biggest event of the year.
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