Saying that he accomplished what he set out to do, Demna Gvasalia is walking away from Vetements, which will continue without him.
, the paradigm-breaking label he founded with his brother and company CEO Guram Gvasalia in 2013? “Vetements has always been a collective of creative minds,” said Guram in a statement to“We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent.”, did more than move product—which he did, and how! With Guram, he rewrote the David and Goliath story for a new age.
That’s how I came to use this method of appropriation: using the things around us and turning them into a new product.”The Gvasalias are no followers of fashion; when the fashion system stopped making sense to them, they changed it. In 2016,, they decided to combine their pre- and main collections as well as show men’s and women’s collections together. “Showing men’s and women’s at the same time connects us to real life,” Guram said. “Today, men wear womenswear and women dress in men’s clothes.
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