Blockchain technology can be difficult for the average layperson to understand, and when “layers” are added to the concept — as with blockchain scaling — it can be even more confusing.
Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is essential to the long-term success of blockchain, but relaying that knowledge to those outside the industry can take thoughtfulness, patience and creativity.
Learning what to emphasize and how best to relay that important information is essential for companies seeking to promote their scaling solutions. Here, eight members ofThink of explaining the concept to your mother Einstein is often credited with saying, “If you can’t explain it simply, you don’t understand it well enough.” My advice to folks working in blockchain companies would be to think of how they would explain the concept to their mother. Unless your project is able to bust out of the crypto bubble and achieve awareness among the mainstream audience, it won’t be able to achieve massive adoption and success.
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