Meet the fragrance stars of the diaspora that are adding much-needed diversity to the industry.
, Egyptians and Mesopotamians were making perfume with ingredients such as jasmine, resin and myrrh way back in 3,000 B.C. Today, women’s fragrance is a $679 million industry in the U.S. and Black people account for a whopping $151 million of that spending, according to a 2018Our demand for perfume is strong, but those who want to go from consumer to creator face a challenging path due to a lack of access to education , capital and mentorship. Although nearlyAnd it’s about time.
“Tobak is connected to the smell of tobacco leaves, leather, smoke, tonka and wood. Even though it draws an immediate line back to my grandfather in Sweden, the smell is also reminiscent of craft markets in Gambia,” she said. Njie advises aspiring Black perfumers to stay true to themselves while trying to break into the fragrance world. “There is a place for you here,” she said. “Consumers are keen to support people they can relate to so, keep walking on that path.
“It’s still my everyday fragrance and top seller,” Walker said. When blending and naming some of her other fragrances, Jamaican-born Walker drew upon her West Indian heritage. One example: “
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