54-Year-Old Viola Davis Is the New Face of L’Oréal Paris

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54-Year-Old Viola Davis Is the New Face of L’Oréal Paris
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Viola Davis has a new addition for her resumé

Photo: Courtesy of L’Oreal Paris L’Oréal Paris has been on a roll with signing women who are older than the “classic” model age. In the past few years, the company has brought Jane Fonda and Helen Mirren into the fold. More recently, in April, L’Oréal signed Céline Dion, and now actress Viola Davis is the newest member. I, for one, couldn’t be happier.

I’ve spent the past 20 years being vague about my age , mainly because when I was around 34 or 35 , a friend told me she lied about hers; I thought she was wise, so I followed suit. As I got older, my age became more and more of a protected secret, and I became more insecure about the fear of being aged out in a world focused on doing whatever it takes to look younger.

I’ll be the first to admit the number still trips up my tongue any time I’m asked how old I am, but it’s like a secret handshake now . Hearing from Davis, a woman we all view as a paragon of badassery, share her insecurities about confidence and self-worth illustrates the pervasiveness of our ageist culture.

“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy,” she said. “I worked tremendously hard to get where I am today — overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age and to role-model diverse perspectives of beauty.

But it’s not surreal. Not anymore, anyway. Kudos to L’Oréal Paris for turning surreal into a beautiful reality.

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