Fifty years after humans first visited, businesses are still trying to make a buck off the moon
This July 20, 1969 photo made available by NASA shows pilot Edwin"Buzz" Aldrin in the Apollo 11 Lunar Module. For the 50th anniversary of the landing, Omega issued a limited edition Speedmaster watch, a tribute to the one that Aldrin wore to the moon. Hundreds of millions of people were riveted when Apollo 11 landed on the moon on July 20, 1969.
Omega Speedmaster watches have been an icon of space travel since NASA chose them for its manned missions in 1965 after other watches failed tests. In 1970, the crew of the ill-fated Apollo 13 mission used a Speedmaster to time a 14-second engine burn to align themselves for re-entry to Earth. Back in 1969, both Omega and Fisher Space Pen Co were quick to promote their Apollo 11 connections with media and advertising campaigns, as were NASA contractors like Boeing and General Electric.Stouffer's made sure consumers knew it provided food for Apollo 11 astronauts once they were back on Earth, launching the ad campaign "Everybody who's been to the moon is eating Stouffer's.
Krispy Kreme, which says it served doughnuts to witnesses at the Apollo 11 launch, conjured up a new treat — filling its classic glazed doughnuts with cream — in honour of the anniversary. For kids, born to parents who themselves who have never known a world without space travel, the Danish toy company is releasing six new Lego City Mars exploration sets, designed in collaboration with NASA with futuristic rockets that would take humans to the red planet.
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