Here are 4 tips to help you send more effective networking emails:
In email, you can’t rely on your or another person’s interpersonal cues to drive the emotional tone of your interaction. Instead, you’ll have to create the feeling you want to convey using words alone, which is why the first few sentences of your email are so important. The opening lines of your email will disproportionally impact the tone of the entire exchange.
No matter how much you think it will go unnoticed if you add one unique line in at the beginning or the end of the email, this simply isn’t true. Rarely can you send the same message to multiple people without assuming a more general tone that is detectable. Copy and paste emails must be generic to appeal to a broad audience, but that is the opposite of what you want your networking emails to be. Email networking only works when the exchange is authentic and affirms the relationship.
It is not a problem to use these phrases when they are true, but know that your message will be better received and get more attention if youuse these common opening lines. People become numb to phrases they hear over and over again and often well-meaning words can start to lose a bit of their power.
Depending on the relationship, consider digging deeper, and don’t shy away from asking more specific questions that promote dialogue and sharing, such as: What has been the hardest part of social distancing for you? Have you discovered any silver linings in all this? Is there anything you plan to do differently when this is over?
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