Do you have small breasts and feel like even bras that are 'your size' don't quite fit correctly? There's a brand for that. Looking for comfortable maternity or postpartum lingerie that's also cute? There's a brand for that, too:
Author:Dhani MauUpdated:Jan 15, 2020Original:Jan 15, 2020The whole lingerie and intimates market is changing thanks to an influx of new brands — often digitally savvy and sold directly to consumers — working to solve pain points, fill niches and target shoppers that mainstream companies were neglecting.
PepperYou might think that mainstream bra brands have AA, A and B cups covered, but Pepper's Kickstarter launch campaign — which was funded in only 10 hours — proved otherwise. The KiTRather than focusing on one specific bodily concern, The KiT's bras and underwear are more about the clothes you put over them.
KalaKala was born out of a number of frustrations with the lingerie market identified by founder Rebecca Migirov — first, a lack of inclusively-sized options that were also made sustainably, and then, a lack of desirable, comfortable options for people to wear while pregnant and postpartum. The brand now addresses all of these desires: Its products are made with waste-reducing materials like organic cotton and Tencel™ in America by local artisans who are paid a fair wage.
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