How does a brand like Crocs go from being an unwanted piece of comfy footwear to becoming a fought-over limited edition shoe for style influencers?
gives your customers another way to engage with your brand outside of a traditional website or brick-and-mortar store. It’s the Cliff Notes version of the book that represents your brand. Walgreens has managed to have an app that customersOne great example of why the app has done so well is that Walgreens uses the
mobile service in Adobe Experience Cloud to push out notifications for customers in high-risk areas of diseases like influenza so their customers know to be extra careful or get a flu shot. There is also an incredibly helpful Pill Reminder portion of the app that reminds the user when and how many pills to take. Customers appreciate the thoughtfulness of features that are the most useful for their everyday lives and that is a story that Walgreens can stand behind.
Miranda Sings wears Crocs to Netflix original series"Haters Back Off!" Screening Event in Los Angeles, CA. One of my absolute favorite brands as a case study this year has to be Crocs.
With this influx of interest, especially from demographics that choose to purchase primarily online, Crocs has had to be extra careful withexperience. The easiest to lose initial interest is to have a broken site . Through AI , Crocs is able to tell everything from broken buy buttons to glitches in specific Web browsers. Once they have control over the technical side of buying, they can continue to focus on constantly rebranding Crocs as cool.
Crocs focuses on creating personalized content for their brand loyalists and celebrities, helping build that positive brand story even further through engagement.
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