During COVID-19, TikTok has emerged as the social network that has brought families together to create entertaining comedic skits and fun dances. Here are three reasons why TikTok has taken off.
Because cyberbullying issues permeate throughout social media, as a newer social channel, TikTok promotes creating positive and joyful content. They curate this by featuring inclusive trends like #StayHomeStayStrong, #TransvisiblityDay, #CelebrateDoctors, and many more.
This aligns with Generation-Z and Millennial’s ethos of accepting others and finding outlets for their mental health and self-care. With many Gen-Z’ers home from college now living with their siblings and parents, TikTok is a way for families to unlock creativity with the hopes of going viral. This viral nature is due in part to being featured on the For You page on TikTok, where videos garner millions of views worldwide. Brian Freeman, CEO of influencer platform Heartbeat, expands on how trends encourage collaboration with the hopes of getting on the For You page, “TikTok’s duet feature lets users piggyback on the videos created by the platform’s rockstars. This allows a new creator to follow an already popular dance while simultaneously promoting the original video.
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