23andMe, an at-home DNA testing company, is laying off 100 people, or about 14% of its workforce
News of the layoffs, first reported by CNBC, comes amid waning demand for consumer genetic testing services. The shift in the marketplace"surprised" CEO Anne Wojcicki, according to an interview she gave to CNBC.23andMe is best known for collecting the spit of customers and using it to glean information about their genetic history, health, and physical traits based on their DNA.
" User privacy has been a growing concern across the tech industry, but the topic of privacy and genetic testing gained greater attention after a DNA search led to the 2018 arrest of the Golden State killer. The incident raised questions about who has access to genetic information.Wojcicki also told CNBC that fear of an economic downturn could be preventing people from spending on its kits -- which run $199 for a Health and Ancestry kit or $99 for Ancestry and Traits.
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