The female athlete who previously held the title? Fellow pro tennis player, Maria Sharapova.
“Sometimes she plays matches where she doesn’t say ‘come on’ at all. And that’s a little bit sad, because it’s like, Do you think she’s trying? I just wanted her to say ‘come on’ once because then I knew maybe she would be trying a little bit. So once I heard the first ‘come on,’ I was like, Yeah!”Now, Osaka has 15 endorsement partners and a signed apparel deal with Nike., over the last year, she’s made $1.4 million more than Williams.
“To those outside the tennis world, Osaka is a relatively fresh face with a great back story,” David Carter, a sports business professor at USC’s Marshall School of Business, tells. “Combine that with being youthful and bicultural, two attributes that help her resonate with younger, global audiences, and the result is the emergence of a global sports marketing icon.”
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