Toyota adds standard heads up display, an integrated streaming feature, a new lock/unlock chime, and $325 to the price of the plug-in hybrid 2024 Prius Prime
Toyota says that the market for hybrids is red-hot right now, so it isn't a surprise that its handsome Prius Prime hasn't changed much for 2024. Although prices have risen in the new model year, the MSRP has only gone up by up to $325. Once again offered in three grades, SE, XSE, and XSE Premium, prices for the plug-in hybrid Prius start at $33,770 . Although that's $325 more than it cost a year ago, that's unlikely to concern shoppers.
However, the 2024 model does now get a new standard digital driver’s display for a head-up line of site, a novel Integrated Streaming feature that allows owners to connect their Apple or Amazon Music accounts to the car, as well as a new lock and unlock chime that is designed to be pleasant and distinctive. Otherwise, the Prius Prime is more or less the same as it was last year. That means that under the hood, it features a 2.
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