It's time to stop thinking of the iconic hybrid as boring, slow, and cheap.
automakers often promise but rarely deliver when slapping an"all-new" label on a long-running model. But, dang! The Prius became a household name over two decades ago because of its efficiency and affordability—never, never, ever because of its looks—so consider us stunned it is now a stunner.
Let's unpack what Toyota has done to the hybrid that's found over 5 million buyers here in America and 20 million globally since its introduction, and hopes to find yet more in a world going nuts for EVs.Forgettable as it is, we should remind you the 2001 Prius was bland and frumpy. Over the years designers overcorrected, with lines and creases the eye could barely follow. The 2023 Prius bears only the faintest hints of the Prii before it.
Among the three grades, the LE has a smaller 8.0-inch infotainment touchscreen set into the more streamlined dash, but there is an optional tombstone-style 12.3-inch screen on the XLE, which is standard on the top-of-the-line Limited grade. There are six USB-C ports, and the higher trims come with a wireless charger. Wireless Apple CarPlay and Android Auto is included, and you can upgrade to a JBL Premium Audio system with eight speakers.
The resulting power boost is huge, with the Prius's output going from 121 horsepower to 194 horsepower. Toyota claims this plummets the zero-to-60-mph acceleration time to 7.2 seconds in the front-drive model and seven seconds flat for the 2-hp-more-powerful all-wheel-drive version. As before, the AWD Prius adds an electric motor to the rear axle to spin the rear tires when starting off and at lower speeds in slippery conditions. Buyers can add e-AWD to every Prius trim level, too.
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