With mild-hybrid engines and a fantastic interior, the new 7 Series leaves no doubt it’s the most luxurious BMW. But is the all-electric i7 better?
. Despite the car's monolithic appearance, it achieves a fairly low drag coefficient of 0.24 by way of hidden active vents and airflow-directing chamfered edges.Moving beyond the body and through the optional power-operated doors lies a cabin of tremendous opulence and artistry. Though its general appearance is a development of traditional BMW layouts, the interiors of prior 7 Series pale in comparison.
BMW's restraint in not fitting trendy enormous screens allows for better presentation of these beautiful materials, but by no means are the 7 Series' front-row displays small. A 12.3-inch gauge cluster and 14.5-inch touchscreen are paired beneath a pane of curved glass, with a head-up display above. The rear area, however, offers technology that might've once existed only in the concept-car realm. Each rear door has a 5.
Even with these attributes, the 2023 BMW 7 Series' second row beckons. It's so spacious, cushy, and richly appointed, even a keen driver might willingly abdicate control to a chauffeur—a proposition not typical among 7 Series buyers, according to BMW's research. Several backseat upgrade packages are available, which bring amenities ranging from heating, ventilation, and massage functions all the way up to reclining backrests, extending ottomans, and an enhanced center armrest.
Perhaps the ultimate"but" regards which model is best. At approximately $94,500, the I-6-powered 740i serves as a starting point beneath the $115,000 760i xDrive. But then there's the roughly $120,500 i7 xDrive60, which, though the most expensive, might provide a higher level of comfort and certainly feels more like a BMW of the future. Regardless of which model customers choose, the 2023 BMW 7 Series abolishes any doubt it's the marque's highest expression of luxury.
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