BMW’s electric SUV has a distinctive look and a distinctive personality.
Overcomplicated, labyrinthine infotainmentFrom its unconventional, Johnny-Cab-meets-Ralph-McQuarrie-shuttlecraft shape to the acreage of its geometric kidney"grilles,"looks like nothing else on the road. And once our SUV of the Year judges laid eyes on the great, grotesque thing, its looks were all anyone could talk about.
"It's jarring and lacks cohesion.""I can't excuse its face.""It looks like an overweight rodent baring its teeth." And on and on.The iX handles with a grace missing from many more mainstream BMWs, to say nothing of the luxury EV competition, offering surprising athleticism, balance, and verve despite weighing more than 5,700 pounds.
And, oh, what a cabin it is, an indulgent and deeply luxurious space punctuated by exquisite details. Among them: seat quilting that wraps around the bottoms' sides and front panels; the delicate, architectural struts that support the digital displays; the cantilevered, walnut-topped center console; the Hans Zimmer-scored sounds for the drive modes; and the highly effective electrochromatic panoramic glass roof.
Yet the iX still scored highly in our advancement of design criteria."It represents a new, bold era for BMW, setting the stage for daring designs," associate editor Alex Leanse said. While having no frunk earned the iX wagging fingers, the washer-fluid filler's placement underneath the hood's BMW roundel is an inspired solution.
This expertly executed electric SUV represents nothing less than BMW's future, from its handling and design to its technology and how it pampers those lucky enough to be inside. Yes, the iX certainly looks like nothing else on the road—and it offers an indelible experience to match.
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