Enjoy all the best bits of the iX experience, while getting out of sight sooner...
looks how it does. Many more intelligent, insightful, and entertaining opinions have been proffered on this car’s styling, so we shouldn’t dwell on it for too long. But it feels worth mentioning that, even in a lineup of brand-new BMWs, the iX stands out as something ungainly - and that’s quite the achievement. Additionally, it’s even harder to excuse this car’s appearance given its status as the M Performance flagship.
Once you’re safely inside the iX, things seem much more positive. If the outside is odd even among other weird-looking BMWs, the interior is utterly glorious even by the very high standards of its maker. The plush materials and crisp displays are kind of a given, but combined as they are with the additional space and light that comes with an EV it really does give the iX the impression of an expensive and very inviting living space.
The premium undoubtedly buys performance, though. If the numbers look fairly bonkers written down - 619hp, an 811lb ft overboost - they’re even more extraordinary to experience. the M60 makes the V8 feel almost pedestrian, such is its ability to relentlessly accrue speed. Your conscience is going to call time on acceleration a long, long time before the car does.
From inside, the progress feels almost spooky, so goodness knows how it looks on the outside, silently and relentlessly swallowing up road. There’s precious little sense, however, of the iX feeling like a BMW, let alone an M car. Perhaps that will come with time and greater familiarisation of its formidable abilities, but in the same way that the ‘feel’ of any brand is intangible, it’s often unmissable as well. The iX feels like an outstanding achievement in need of a distinct identity.
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