InMobi, the adtech platform from India that is the country's first unicorn, is now making it even easier for users to eye content.
Headquarters: SingaporeKey technologies: Artificial intelligence, blockchain, cloud computing, deep neural networks/deep learning, machine learningInMobi, the adtech platform from India that is the country's first unicorn, is now making it even easier for users to eye content. In August it launched Glance, bite-size content that shows up right on the lock screen of a mobile phone.
Once your phone is unlocked, that's where inMobi really shines. If a mobile ad pops up when you're using your favorite app, inMobi specializes in making them less intrusive and more user-friendly. It does this by taking information such as location and app interests to deliver ads that better align with a user's interests.
The company was started in India in 2007 and today is one of the world's largest independent mobile advertising platforms for mobile marketers. The company has partnerships with more than 30,000 apps and claims that is has reached more than 1.5 billion devices worldwide. Earlier this year, it teamed up with Microsoft and Sprint to launch TruFactor, a service that helps companies better understand the digital and physical environments of the consumer.
InMobi, which says it is profitable, has raised $320 million in funding from SoftBank Capital and Kleiner Perkins Caufield, among others, and is valued at $1 billion.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
24. FlexportMoving $1 trillion in freight forward
Read more »
23. TransferWise2019 Disruptor 50: No. 23 TransferWise
Read more »
25. Fanatics2019 Disruptor 50: No. 25 Fanatics
Read more »
34. Palantir2019 Disruptor 50: No. 34 Palantir
Read more »
21. Coursera2019 Disruptor 50: No. 21 Coursera
Read more »
22. CLEAR2019 Disruptor 50: No. 21 CLEAR
Read more »
33. Affirm2019 Disruptor 50: No. 33 Affirm
Read more »
31. Skillz2019 Disruptor 50: No. 31 Skillz
Read more »
32. Cohesity2019 Disruptor 50: No. 32 Cohesity
Read more »
37. Lemonade2019 Disruptor 50: No. 37 Lemonade
Read more »
Meet the 2019 CNBC Disruptor 50 companiesThe No. 1 company on our Disruptor50 list this year is IndigoAg. The Boston-based agricultural technology start-up is creating seed treatments that optimize the health of a plant in order to increase its yield. See the full list here:
Read more »