A social media share by Questlove helped draw more than 6 million users.
is similar to the streaming service's ubiquitous"Wrapped" social media campaign, which analyzes a listener's most-played artists and presents the results in an easy-to-share format. But instead of listing play counts, Instafest connects to your profile, crunches your streaming statistics and creates a convincing-looking poster showing a three-day-style festival lineup of your most-played artists. Saboo came up with the idea in the spring as festival season was approaching.
"I remember I was in bed just scrolling through TikTok. And I was looking at all these festival posts. And I was like, 'If I was planning this festival, I’d want this person, and this person. Those are going to be headliners,'" Saboo toldin his first phone interview about the project."... So I kind of took that idea and ran with it. That same day, I had a working prototype that had the Spotify integration and everything.
Although the core functionality worked, he got bogged down in the design details, and the project dragged on until he decided that he had to finish it during Thanksgiving break. "I just worked on it for a full day, finished it, and then posted it online," Saboo said."And now here we are within a week, and somehow it just steadily exponentially grew over the past week. And we’ve had over six and a half million users on the app, and it’s still going up fast, too.”
SFGATE culture editor Dan Gentile's Instafest flyer, alongside a portrait of Instafest creator Anshay Saboo.Looking at the current version of the app, it makes sense why it took so long. A similar app already existed, but doesn't include nearly as many features, and the results don't look as slick when shared on social media. Users can pick from three flyer designs, which Saboo created himself in Adobe Illustrator.
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